Classical music + Technology in harmony
“Turn off your electronic devices.” no longer precedes the overture at the venerable Philadelphia Orchestra’s concerts. With Electronic Ink’s help there’s a growing population of new Classical music enthusiasts who are learning to appreciate performances through the use of an app that explains to concert goers what they are listening to, as they hear it.
LiveNote™ mobile application
Research driven design
Technologists had already developed the application, but without a real appreciation for the end user’s context or needs, this could quickly become another ‘cool’ app collecting dust on smartphones, or worse, in the App Store. The user context, a concert, where even a cough can bring one unwanted glares, would require special consideration.
Electronic Ink research and design professionals took their seats next to concert goers and watched people interact with the technology, and watched those around react to people using the app during the concert. Screen brightness, quality of content, synchronization of content to the live music, and a host of other concerns were assessed and documented. The final LiveNote design is now live and being touted as a landmark innovation for concert goers, making classical music more accessible to a broader audience of people during a period when concert audiences are shrinking.
The challenge of this application was to streamline a design that would provide the attendee with enough information with as little usage as possible.
After multiple rounds of wireframe testing the application was ready to be created. A dark theme allows concert goers to use the application without distracting others nearby.