Performance through better design
For years Electronic Ink’s design research professionals have used the latest in technology and technique to ensure that Ford’s online investments deliver the promised impact to the customer and to Ford’s dealerships.
Mobile Usability Testing - Smart phone application for new car shoppers
When advertising agencies create online experiences for Ford’s customers, Electronic Ink is charged with measuring the quality of those experiences. From early concept studies to periodic assessment of live Web assets, Electronic Ink design research professionals provide qualitative and quantitative insights confirming that customers and prospects are performing as expected.
Usability taken to a new level
From state-of-the-art eye tracking technology that records the Web surfer’s eye movement around the screen, to live intercept testing with remote users and ride-along assessments, Electronic Ink’s researchers go to extraordinary lengths to understand what’s working, what’s likely to work better and how Ford can make their prospects’ experiences the best they can be.
It truly was [amazing] in many ways, and I really appreciate all of your professionalism and support on this very important project.
- Senior Director, Product Development, FordDirect