Reuters Customer Portal All Case Studies
Converting a web site from brochure-ware into a valuable business system
The Challenge
Reuters wanted to redesign its Web site to maximize customer engagement, reduce the time spent managing inquiries, and showcase its archive of more than 550,000 photographs available for purchase.
The Electronic Ink Solution
After scientific analysis of the current site’s usability issues, Electronic Ink redesigned the registration process, incorporated a visual display that supported complex database–driven content, and created multiple language and flexible pricing models.
Net Result and Impact
Reuters’ partnership with Electronic Ink was immediately successful with improved customer registration, increased purchases and reduced time handling inquiries.