MBNA Web site: Customer Portal All Case Studies
Enabling clear communication and confidence in online banking transactions
The Challenge
MBNA is not only the world’s largest independent credit card lender but also the leading affinity marketing company with a groundbreaking online banking interface. MBNA needed a corporate Web site that would reflect its innovative brand while highlighting the breadth of its services, products, and tools in an easy to navigate environment, launched to coincide precisely with a planned marketing campaign.
The Electronic Ink Solution
Electronic Ink’s solution provided powerful digital tools to enable MBNA to cross–sell its wide range of products while allowing customers to access its services quickly and accomplish tasks effortlessly. The new information architecture created an intuitive environment that reflected MBNA’s customer commitment, integrated the extensive products and services MBNA offered, and facilitated growth with easy to maintain templates.
Net Result and Impact
Electronic Ink’s solution enabled MBNA to cross–sell its wide range of products while allowing customers to access its services quickly and accomplish tasks effortlessly.
