AstraZeneca Global Web Framework All Case Studies
Transforming disparate experiences into a streamlined system
The Challenge
AstraZeneca wanted to combine its diverse Web assets to establish a single global user experience for all products, diseases, and country sites, improve branding opportunities, implement a consistent look and feel, and reduce Web site development and administration costs.
The Electronic Ink Solution
Electronic Ink integrated scientific–based usability analysis to design and build a Web template system that enhanced the user experience, more effectively communicated to constituents, increased consistent branding opportunities and enabled more efficient IT.
Net Result and Impact
Electronic Ink’s design reduced Web site development and maintenance by 75%.
