What We Do
When we look at the business enterprise, for decades it has been modeled on two primary definitions. We’ve designed processes and procedures that looked at efficiency and quality and those are important. And we’ve looked at software and infrastructure to support the people performing those processes.
The third leg of the stool is the human capital inside that company that we’ve always assumed is just along for the ride. When we look closely at that population of people as designers do, we find opportunity. We find opportunity to enhance those systems that we’ve given them, so indeed we may redesign the user interface of a tool to make these people more successful.
Very often we also make other discoveries based on these human insights. We may discover that the physical environment doesn’t provide for optimal performance. We may come to understand that the organization of of the department or agency doesn’t correspond with how people need to get work done. We may discover other artifacts and objects that are hindering these folks and their successful execution of those processes and use of those tools.
The trajectories that we move along from that moment of understanding are highly variable. We sometimes produce models of how an organization should be redefined. We also redesign processes and tools - software applications - inside the enterprise.