WHAT WE BELIEVE
What drives this organization is the fundamental belief that people working within the business enterprise want to do the finest job they can for that enterprise. And we know that design can provide a means to making that happen and that design is the thing, really, that's been missing from how enterprise operations have defined themselves traditionally.
I began my career with a focus on really creating things to make life better for people. Very quickly I saw within the business enterprise, populations of people who were in need of design's human focus and witnessed a tremendous misunderstanding that when these people are inside our skyscrapers, our office parks, we can make them do things. And a designer knows that's a pretty steep hill to climb.
How can we expect people within the enterprise to deliver the finest experience to their customers if we aren't considering them the same way we're considering those customers.
If we are not worried about their success, if we are not taking time to understand their individual and personal goals, needs, desires, expectations from their role within our enterprise, how can they ever step up to the task of delivering the finest experience to our customers?
Electronic Ink is unique in that, for over 25 years, we've focused on that side of the equation. How do we make the people who make up our enterprise better, stronger, faster, more successful, at the jobs that we've given them so that our customers can experience that kind of strength.