The Human Centered User Experience
Businesses look at their operations in terms of processes - sequences of decisions and actions. In the name of efficiency and quality, these processes are often redesigned and that redesign is supported by the implementation of of technology. That technology is developed through the documentation of requirements and the generation of code and the ultimate output of software.
Over time the quality of the software has been improved through the introduction of usability professionals. These are folks who took software into laboratories and examined the effectiveness of real users using the software so that the output is much more useable and intuitive. This is the UX design process and Electronic Ink is proud to have defined many of the techniques that are used by this industry.
However, as designers we need to ask the question, “Is innovation truly being served?”
As designers we know that within these processes there are human beings in a particular context. We may know what data a person needs at any moment in this process. What we need to look for is an understanding of how that data is translated to knowledge, how that knowledge is understood, and how that knowledge drives ideas. You need to recognize that all of this may be happening in the heads of this human population.
Beyond this individual, we may not understand how communication happens within an organization and how those other professionals understand or don’t understand those ideas. We need to look at this in terms of individuals and across offices and geographies. And across a global organization, these are opportunities for innovation that is the result of design. Take a closer look; see how design can help your business.