Diminishing Return of our Process and Technology Investments
When we look at a lot of our enterprise clients are today, they’re at a point of diminishing return on traditional levers.
For the last 30 years, they’ve looked at process from the perspectives of efficiency and quality. And they’ve wrung incredible value out of those things.
On the other side, they’ve bought technology to support those processes. That technology has delivered incredible automation and advancement. But we’re at a point of diminishing return, where we can’t squeeze these two things any more for value. The effect is smaller and smaller.
What we know is that the human capital for whom these other two definitions have been created, hasn’t been tapped. If we go into the human capital the right way and use human-centric research to understand this aspect of our enterprise, suddenly there are all kinds of opportunities inside process and technology that we’ve not understood before. And there are new discoveries and innovation.
I’m speaking more and more to enterprise leaders who recognize that this is indeed the neglected component that now affords us real innovation and opportunity – not just from a human perspective, but to allow that human perspective to affect processes and infrastructure.