Empowering Patients to Continue Treatment

CHALLENGE

Finding relief for OAB symptoms can be a long, frustrating journey. The majority of patients cycle through multiple oral medications without satisfactory results. 50% of patients discontinue treatment, and many give up on treatment entirely. Patients are often not aware of other treatment options. Hence, patients tend to “settle” for just coping with their symptoms. 

SOLUTION

Engage and motivate OAB patients via a multi-platform, unbranded campaign designed to educate OAB sufferers about all of their treatment options. The "OverActivist" campaign encourages patients to "stop settling" for suboptimal treatments and to take a more active role in finding a real solution for their OAB symptoms. The messaging is crafted to empower patients by providing them with important treatment information and encouraging those patients to proactively seek an OAB specialist who can help them find an effective treatment. The OverActivist website, banners, and emails all help drive patients to a Find an OAB Specialist tool.

IMPACT

  • 140,568 average website visits per week
  • Average of 1,758 “Find a Specialist” searches per week
  • Nearly 700 people have registered in the CRM program
  • Open rate for emails is 48% above industry average
  • Click-through rate is more than double the average

LET ME HELP YOU!

Hank Summy ( Partner )

Hank Summy has helped his client partners grow and transform their businesses over the past 25 years. As an expert in digital transformation, he can help you find new ways to engage the people that matter the most to you. 

Get in touch!