Usability Testing in the lab and on the road
Like voting in the 1940s, the rule for usability testing is the same — do it early and do it often. Your idea expressed in the simplest sketch can be perfect stimulus for a conversation between our experts and your target end user. In the lab or on the road, the earlier testing is performed, the more risk you mitigate. And the more discoveries we make!
What We Do
Design, Test, Evolve.
Electronic Ink tests designs as they evolve. From low-fidelity sketches to fully interactive prototypes, design calls for frequent input from the people for whom a design is intended. Usability testing represents a host of methods for gathering the reactions of target users.
Our testing doesn’t just identify the good, the bad and the ugly of your idea or design then leave you wondering what to do about it. Electronic Ink uniquely uses designers in the testing environment to listen and sketch alternatives based on what they see and hear. Your idea will evolve during our test.
Reveal User Obstacles
Developers, intimately familiar with the interface, may overlook unclear or difficult user tasks that research can reveal.
Save Time and Money, and Mitigate Risk
Testing prior to and during the design and development stages can identify critical areas for improvements before a single line of code is written.
Bottom Line — Get a Competitive Advantage
At the end of the day, successful companies offer the best user experience.
How We Do It
The Human Perspective Of Your Process
Designers, human factor experts and researchers come together to observe, document and improve the human experience. Our designers are in the observation lab, witnessing discoveries to generate real-time alternatives and proactively tweak the concept.
Testing isn’t limited to the lab; Electronic Ink’s research extends into the world. We take our methodologies on the road. Literally. We’re in the backseats of cars testing GPS applications and on the street testing mobile devices in real environments. Our experts are trained in a variety of moderated testing methods and techniques.
Take advantage of Clarity Labs, our state-of-the-art usability lab in Philadelphia, as part of a larger project or as a standalone service. Get the flexibility to test digital and paper prototypes. Testing is most useful before software is launched, and also provides valuable insight post launch. The data you collect determines how user friendly and intuitive your product is to your target audience.
Clarity Labs testing allows your team to observe users in action, capturing body language, facial expressions and comments for a rich qualitative data set that enhances the quantitative data collected from clicks and timers. Analyze user interaction on multiple platforms.
- Planning & Facilitation
- Eye Tracking Research
- Focus Groups
- Mobile Product Testing
- Live Intercept Testing
- Expert Consulting
Download our usability testing 101 guide
In my 10+ year career in usability, I've visited as many as 15 different research facilities in cities including Chicago, New York, DC and Philadelphia to conduct various focus groups, interviews and testing. Clarity Labs is by far the best research facility I've experienced.
- Director, Customer Experience, TE Connectivity
This technology allows us to see exactly what participants are looking at in real-time. As a result, it enables us to specifically prove participants thus, providing a deeper, more useful understanding of their experiences that might not otherwise surface in questioning alone.
- Director, Customer Experience, Tyco Electronics