See Business From The Human Perspective
What you planned to happen inside your organization isn’t happening. Your well designed process and expertly deployed system has been placed into an environment driven by human beings. People are unpredictable, highly variable and likely to find their own way of doing things. Design gets to the Human Truth. In the area between what you planned for your operation and how people are actually performing is opportunity for understanding, insight and transformation.
What We Do
The Truth is Out There
Our research and design professionals use a collection of methods to observe and gain insight into what is transpiring inside the business operation and, more importantly, why. We allow you to see and understand the business from a human perspective and explain how a better future is just around the corner.
How We Do It
We witness business as it unfolds in your organization. We observe workplace culture, debates in the hall, unsanctioned Excel spreadsheets and Access databases, Post-it® notes on the monitors and notebooks in pockets. These inventions are the evidence that your people want to do a good job. They want to be successful.
Behavioral science and design drive our observers. You may know about those workarounds. We uncover the motivations behind their creation. Electronic Ink describes why your people vary from the plan so that we can inform the future.
In accurately understanding what your people are doing as well as why these behaviors exist, we deliver new understanding and insight. We will detail opportunities and options - for better software design, process transformation, organizational adjustments, cultural shifts - new and wide ranging possibilities.
We don’t just talk about the future. We help you innovate and build processes, systems, products, and environments to accelerate your business.
I've reached a state of diminishing returns on the process and technology investments I've made. What I'm missing is a better understanding of the people in the middle.
-CIO, Financial Services