Design Lessons from The Good Wife
October 13, 2015
Philadelphia Inquirer staff writer Jonathan Takiff was watching The Good Wife on TV last week when a particular scene piqued his interest. In the scene, a young associate at the fictional law firm failed in his attempts to convince the partners that a new data visualization tool, Octagon, would transform the business.
Takiff contacted Electronic Ink CEO Harold Hambrose to find out why the associate’s pitch had fallen so flat: Was his presentation unconvincing? Were the partners too set in their ways to change? Was the technology flawed?
Read Takiff’s article, Philly’s Electronic Ink Could Advise “Good Wife” Law Firm, to understand the design lessons from that scene and learn how human-centered design can help your business.
If Electronic Ink had done the presentation on "data visualizing" to the board of a fictional law firm on the hit TV show The Good Wife, maybe cranky elder partner Howard Lyman wouldn't have thrown up his arms in dismay, declaring "I don't see the use!"
- Jonathan Takiff, Philadelphia Inquirer