More is better in terms of web traffic, right? Well, it depends. Marketers frequently analyze metrics such as pageviews, pages per session, average session duration and bounce rate to assess how well a website is performing. These metrics, however, do not necessarily provide the full context, particularly when it comes to new or redesigned websites.
Whether you’re designing a business system or a new voting process, there are several tenets that form the foundation of a good experience: Empathy, Research, Testing and Accessibility. None of these things can stand on their own; they all have to work in concert for a good experience to be crafted.
There is a long-standing debate over the benefits of using a heuristic review or an expert review. I don’t want to go down that rabbit hole in this post. Rather, I will agree with Jared Spool’s sentiment from an Interaction Design Association (IXDA) conversation thread that both reviews, “are just labels that people put on the activity they are doing, which is usually some sort of criticism of a design.”