In today’s age of Big Data, companies are more focused than ever on quantitative methods and huge datasets. There’s just one problem: analytics doesn’t give us the whole picture. It doesn’t tell us why users do what they do or how they feel about it. These are key concerns that designers and researchers must address to deliver the best user experience possible.
Many of the problems that encumber software can be prevented by practicing human-centered design: a method of development that is dedicated to researching the requirements of business and technology together with the needs of the users. This is similar to the process that guides the construction of our homes and offices.
This past fall I celebrated my 20th year with Electronic Ink. Technology has evolved by leaps and bounds in that time, but in many ways our design focus on the human side of technology has been a consistent thread that ties together projects through the years. Here’s a look at what has and has not changed over 20 years.