More is better in terms of web traffic, right? Well, it depends. Marketers frequently analyze metrics such as pageviews, pages per session, average session duration and bounce rate to assess how well a website is performing. These metrics, however, do not necessarily provide the full context, particularly when it comes to new or redesigned websites.
It is more important than ever for companies to have a strong records and information management (RIM) program in place, but RIM professionals often face a steep hill to climb when implementing or modifying related systems and processes. Electronic Ink’s Aaron Swan explores these issues and shares three change management elements to ensure the successful implementation of a RIM program.
Electronic Ink recently welcomed James Moustafellos to the team as our new design practice lead. In this role, James will be responsible for leading the application of design at an organizational level, including oversight of design methodologies and tools, to achieve successful outcomes for our clients. We sat down with him to discuss his design background, influences and perspective.
Too often, software is “designed” by professionals who have little information about the users of their products and no experience in prioritizing their needs or designing ways to satisfy them. The result is widespread confusion among those who use business software and intense frustration among the executives who approve its purchase.