See Business from the Human Perspective
People fill your offices, define your organization, create your strategy and deliver your products and services to ... other people. They perform an infinite number of tasks anytime, anywhere. But they have a way of complicating business. Unlike process diagrams and computer programs, they change their behavior in unpredictable ways. We all know what that looks like.
- Your business broke the bank buying new technology that no one uses
- The C-team spent hours mapping new processes that aren’t followed
- Employees have been trained and change-managed, and still adoption lags
You can map processes and buy technologies, but that won’t get to the bottom of your operational issues. The key to identifying new opportunities, exploring possibilities and defining solutions lies in understanding human motivation and goals, as well as frustrations and workarounds.
The Procedural Truth™
Entrepreneurs and engineers, CEOs and MBAs believe that the right workflow diagrams, inputs and outputs can take a business anywhere it wants to go. People, and the settings they worked in, drop entirely out of the equation. Companies devote lots of time and money to increasing the efficiency of their business processes. But do they know how the work really gets done? What if they are reinforcing the wrong thing?
The Mechanical Truth™
Companies develop hardware and software in support of procedural truth. But do these tools truly serve those that need them day in and day out? Features and functions may go unused or even undiscovered, because what people really require remains largely unknown.
The Human Truth™
Many elements influence the decisions people make and the actions they take. Appreciating the context in which these decisions are made helps you understand not only what’s happening but why. Two valuable outcomes emerge: accurate problem definition and a rich field from which to develop solutions.