Announcing the Strategic Alliance of Helix Commerce International Inc. and Electronic Ink

September 27, 2005

PHILADELPHIA, PA – Helix Commerce International Inc. (www.helixcommerce.com), a leading international consulting firm in Canada has formed a strategic partnership with Electronic Ink, Inc. (www.electronicink.com), a Philadelphia–based User Experience design and development company delivering world–class interactive solutions to companies developing software and deploying business critical browser–based applications.

“We are very honored to form an alliance with Electronic Ink, a pioneer in the design of user interfaces,” said Dr. Cindy Gordon, Founder and CEO of Helix Commerce International. “Usability is a vital component in the development of state of the art technology solutions. A successful design supports successful innovation and adoption. We researched numerous global companies and determined that Electronic Ink not only had the design expertise, but also cognitive and behavioral psychologists, doctors, business analysts and developers on their team to ensure the creation of a usable solution that meets business goals. Complement that with their global reach, and a track–record that met our growth needs, and Electronic Ink proved the best partner for moving forward.”

Johanna Hambrose, President and COO, of Electronic Ink said: “With offices in Vancouver and London, in addition to our US offices in Raleigh–Durham and Philadelphia, Electronic Ink looks to grow our presence in Canada. As an international thought leader in enterprise portals, eCommerce solutions and collaboration commerce strategies with a strong presence in Canada, Helix Commerce is a perfect company with which to align our services. Together, we hope to extend our service offering of usable technology solutions that improve business processes for companies in Canada.”

In pairing their services, the two companies plan to offer customers a complete technology solution that guarantees return on investment. Helix Commerce specializes in collaboration commerce, an activity more and more dependent upon technology. Building upon Helix Commerce’s multi–dimensional business strategies, Electronic Ink ensures technology design solutions solve even the most complex business challenges for their customers, assuring business objectives and user needs are met.

About Electronic Ink:

Founded in 1990, Electronic Ink pioneered the development of a user–centered design process and set a standard for the technology industry today. A leader in software design and usability, Electronic Ink has helped many FORTUNE 500 companies effectively tighten the communication gap between their technology and its users through engaging, useful design in environments ranging from financial trading floors to ATM’s, intranets and Websites to handheld devices. Electronic Ink is a privately held corporation with offices in Philadelphia, Raleigh–Durham, Vancouver, and London. For additional information about Electronic Ink, please visit www.electronicink.com

About Helix Commerce International Inc.

Helix Commerce is a leading international consulting firm specializing in innovation, collaboration commerce, enterprise portals and knowledge management solutions to accelerate our client’s business profitable growth. Select clients working with Helix include: Amdocs, Bell Canada, Canadian Cancer Society, CIBC, George Brown College, MarketBridge, Microsoft, Messier–Dowty, Royal Bank of Canada, SAP, and Xerox. For additional information about Helix Commerce International Inc, please visit www.helixcommerce.com