Electronic Ink lobby

About Electronic Ink

Electronic Ink is a design consultancy dedicated to improving the way people interact with technology, environments and one another.

The work of Electronic Ink can be found everywhere people are interacting with technology, including:

Electronic Ink’s mission is to make technology easy to use.

Technology has proliferated, touching nearly all aspects of our lives. But with that explosive growth came hasty design.

People need technology to work for them, not against them. Who hasn’t been frustrated by an office system that doesn’t work, or an online transaction that simply won’t go through?

When a person has to work — or even struggle — to interact with technology, technology has broken its promise of making life easier.

There is a cost to every labored or failed transaction — wasted time, reduced efficiency, drained productivity and lost money. It doesn’t have to be that way. Technology can communicate clearly, transact smoothly, and satisfy completely.

That’s the founding principle upon which, in 1990, Harold Hambrose built Electronic Ink. Hambrose created Electronic Ink to provide to Fortune 500 companies insightful design solutions that solve problems by doing something radical: considering human behaviors first and foremost. It was the practice of user-centered design, before it even had a name.

Now with a team of designers that numbers more than 80 with headquarters in Philadelphia and offices in London, Electronic Ink is retained by the best-known corporations in the world. They understand that the user-centered design of their systems, software and experiences delivers exponential return on investment in the form of saved time and money.